JagTag: ‘Girls Together’ Project.   

 

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Background:

The Girls Together project brings together inactive girls aged 8-16 within/across communities through positive sport experiences, to increase physical activity and to build confidence and physical literacy. Specifically, we will engage girls from culturally diverse communities and low-income families.

We do this through the equaliser sport of adapted American Football which offers a level playing field for participants thanks to the variety of positions, each with its own skills and competencies. As a traditionally male sport, we challenge perceptions of what sport looks like for girls, and support physical literacy through enjoyment, confidence, competence, understanding and knowledge.

Through JagTag: Girls Together, we will target a new area of delivery and will support inactive girls aged 8-16 from all communities and low-income families in Birmingham and the West Midlands.  

The NFL fanbase in the UK is as diverse as the country itself, and we know the Midlands is an area that many fans travel from to watch the London games and have a passion for the sport. From casual fans who enjoy watching the occasional game to die-hard supporters of their favourite teams, we would like to target this area via our community outreach to grow the Jaguars brand in the area.

We’ve chosen this demographic because we know from the Inequalities Metric and our own delivery experience, that a mix of practical, socioeconomic, and emotional barriers contribute to the physical activity gap at almost every age - a gap which is greater for girls from lower socio-economic groups and Black and South Asian communities.

Outcomes:

The outcomes of our programme are as follows:

1. Increased physical activity levels.
2. Increased enjoyment in sport and physical activity.
3. Improved social connections for participants.
4. Improved physical literacy (enjoyment, confidence, competence, understanding, knowledge).
5. Increased feeling of empowerment to challenge conventional ideas of what sport/physical activity looks like for girls.

Programme Detail:

Project timeline – June 2026.  

• One-time Major event on Saturday 20^th June 2026.

Internal KPIs / Goals

• • 120 total to attend main event.
• Programme monitoring and reporting delivered by Jaguars UK Grassroots Manager.

Overall programme and event considerations:

 Participants from

• • • • BRB network,
      • Local Schools SGOs
      • NFL flag contacts.
      • Local provider schools and camp networks.

Confirmed venue

1. University of Birmingham, Bournbrook Sports Pitches, Birmingham B15 2TT

Final Schedule

Saturday 20^th June – (Venue access total 9am to 2pm)

• 9am – Jaguars UK on site – final set up and equipment
• 930am – Registration
• 10am – Event Live – 90 mins on field total (Warmups / Drills / 5v5 games)
• 12pm – Event End – Breakdown on field and dismiss
• 1pm clear and exit.